Our story

Jane, founder of Luna Sleep with son Rupert

Hi I'm Jane, the founder of Luna.

As a mum of two, I’ve had my fair share of ups and downs when it comes to baby sleep. Our first child, now 3.5 years old, was a decent sleeper—a few hiccups here and there, but nothing out of the ordinary. Then came our second baby, now 18 months, and the world of sleep turned upside down. From the very start, we were dealing with frequent night wakings, unpredictable naps, and sheer exhaustion. The first 12 months felt like a never-ending battle with sleep.

Like any parent desperate for rest, I tried everything—countless books, video courses, and eventually even hired a professional sleep consultant. Nothing seemed to work. The advice felt too generic, like I had already heard and tried it all. And to make matters worse, the sleep consultant we hired cost us over $500, which was an investment with very little return.

Frustrated and exhausted, I thought, “There has to be a better way.” That’s when I started using AI, specifically ChatGPT, for baby sleep advice. While it gave me some decent tips, it wasn’t perfect—yet it sparked an idea. What if there was a way to build a dedicated AI expert that specialized solely in baby sleep, one that could adapt to the unique needs of each child and offer more personalized solutions?

And that’s how this journey began. With the help of AI technology, I created an AI sleep consultant designed to provide smart, customized advice that works in real time, and without the hefty price tag. The advice I received from this AI was far superior to anything I had tried before, and within a short time, we were able to get our second baby into a proper sleep routine.

Now, I’m sharing this tool, in the form of Luna with other parents who know the exhaustion of sleepless nights all too well, hoping it will bring them the rest and peace they need, just like it did for us.

Our mission

We want Luna to be the most accessible & affordable expert baby sleep consultant in the world, and give you and your baby the sleep you deserve.

Having proper support and guidance for sleep allows your baby to get the nurtured and restful sleep they need for development, and allows sleep deprived parents to feel themselves again.

What is an AI sleep consultant?

An AI sleep consultant leverages cutting-edge artificial intelligence, particularly in the form of large language models (LLMs), to offer personalized, expert-driven guidance for parents navigating their baby’s sleep patterns. Unlike traditional methods, which often rely on generic advice or limited human interaction, AI enables a dynamic, always-available solution that can analyze and respond to the unique sleep challenges your baby faces.

By harnessing advanced machine learning algorithms, an AI-powered sleep consultant quickly processes vast amounts of information from sleep research, pediatric best practices, and real-time data from you and your child’s sleep patterns. It uses this knowledge to create personalized sleep plans, give instant answers to your questions, and offer adaptive recommendations that evolve as your baby grows.

The technology works hand in hand with parents, providing reliable, non-judgmental support 24/7. Whether it’s helping with sleep regressions, soothing techniques, or managing naps, AI offers a precise and customizable approach, ensuring that you’re equipped with the best advice for every stage of your baby’s development.

AI brings a level of consistency, scalability, and real-time adjustment that traditional methods simply can’t match. Its ability to constantly learn and refine its recommendations ensures your baby receives the most up-to-date and research-backed advice to promote healthy sleep habits—making it a modern solution for modern parents.